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In Japan, there is a special flower that heralds the arrival of spring.
That flower is the **cherry blossom (sakura)**.

Every year from March to April, cherry blossoms begin to bloom across Japan.
During this time, Japanese cities transform into a world of soft pink.

For tourists visiting from overseas, the cherry blossom season is one of the most popular times to visit Japan.


Japanese Spring and Cherry Blossoms

Cherry blossoms hold a very special place in the hearts of the Japanese people.

As winter ends and warm spring arrives,
it marks the season for new beginnings, like school entrance ceremonies and new jobs.

The cherry blossoms that bloom at this time

  • a new beginning in life

  • hope

  • a fleeting yet beautiful moment

as a flower that symbolizes these things.

Cherry blossoms in full bloom are truly beautiful,
but they often scatter within about a week.

That very ephemerality is part of the cherry blossom’s charm.


Japan’s Culture of “Hanami”

When cherry blossom season arrives in Japan, there is a cultural tradition called **Hanami**.

Hanami is an event where people enjoy spring under cherry blossom trees.

With friends, family, or colleagues

  • bento

  • alcohol

  • sweets

and other items, and spend a pleasant time together while viewing the cherry blossoms.

In parks, people spread out blankets,
and many celebrate the arrival of spring.

At night, viewing the illuminated cherry blossoms
**”Yozakura”** is also popular.

You can see a fantastical view that’s different from daytime.


Recommended Spots for Cherry Blossom Viewing

Japan has many famous cherry blossom viewing spots.

Particularly popular locations include

  • Tokyo: Ueno Park

  • Kyoto: Philosopher’s Path

  • Osaka: Osaka Castle Park

  • Nagoya: Tsuruma Park

etc.

You can see beautiful cherry blossoms not only in parks, but also along rivers, at castles, and at temples.

When cherry blossoms blend with traditional Japanese scenery,
it creates a scene straight out of a movie.


If you plan to visit Japan during the cherry blossom season,

If you plan to visit Japan,
be sure to come during cherry blossom season.


You’ll experience a special Japan unlike any other—the atmosphere of the streets, the culture, and how people enjoy themselves.

Cherry blossoms bloom the same way every year,
but you can never see the same scenery twice.

That’s why the Japanese treasure the cherry blossom season so deeply.

In springtime Japan,
create beautiful memories with the cherry blossoms.