For foreign visitors to Japan, “sake” is not merely a beverage, but an important tool for communication that brings people together. It has long been cherished in Japan as a cultural practice that helps build closer relationships with colleagues, friends, and family.
In this article, we’ll provide an easy-to-understand explanation of Japan’s unique drinking culture, etiquette, and popular types of alcohol.
Contents
- 1 The quintessential Japanese alcoholic beverage, “ sake “
- 2 “ Beer “
- 3 Japan’s unique spirit, “ Shochu “
- 4 Fruity and easy to drink “ Plum Liqueur “
- 5 Unique Japanese Drinking Customs: “Kanpai” and “O-shaku”
- 6 Experience the Izakaya Culture
- 7 Etiquette to Keep in Mind
- 8 Summary: Drinking is a cultural experience
The quintessential Japanese alcoholic beverage, “ sake “
“Sake” is indispensable when discussing Japanese drinking culture.
Made from rice and water, sake varies in taste and aroma by region and can be enjoyed much like wine. Another characteristic is that the way it is served changes depending on the season and the food—such as “hiyazake” (chilled sake) or “atsukan” (hot sake).
👉 Reasons for its popularity among foreigners
・Relatively high alcohol content
・Delicate flavor
・Pairs perfectly with Japanese cuisine
“ Beer “
In Japan, beer is the most common alcoholic beverage. Many people order beer first at izakayas, and there is even a culture of saying, “Let’s start with a beer.”
Japanese beer is clear and easy to drink, making it a great choice for beginners.
Japan’s unique spirit, “ Shochu “
Shochu is a distilled spirit unique to Japan, made from various ingredients such as sweet potatoes, barley, and rice.
It can be enjoyed in many ways—on the rocks, with water, or with hot water—and its appeal lies in the ability to customize it to your preference. While the alcohol content is slightly higher, it is characterized by a clean, refreshing aftertaste.
Fruity and easy to drink “ Plum Liqueur “
Sweet and fruity umeshu is particularly popular among women and those who aren’t big drinkers.
You can enjoy it like a cocktail, whether served on the rocks with ice or mixed with soda.
Unique Japanese Drinking Customs: “Kanpai” and “O-shaku”
At Japanese drinking parties, people always start with a “Kanpai.” This is the Japanese equivalent of “cheers.”
Japan also has a culture of “Oshaku.” By pouring drinks into each other’s glasses, people express care and respect for one another.
👉 Key Points
・Have someone else pour your drink
・Pour for seniors using both hands
・Notice before your glass is empty
Experience the Izakaya Culture
When visiting Japan, be sure to try “ izakaya .”
Izakayas are casual Japanese dining spots where you can enjoy drinks and food at reasonable prices. You can enjoy drinks alongside a variety of dishes, such as yakitori, sashimi, and fried foods.
Etiquette to Keep in Mind
There are some etiquette rules foreigners should be aware of when enjoying alcohol in Japan.
・Shouting or disruptive behavior in public places is not allowed
・Be careful not to drink too much
・Underage drinking is prohibited
In Japan, politeness and consideration for others are very important.
Summary: Drinking is a cultural experience
Japanese drinking culture is not just about drinking; it is a precious time for deepening connections with others.
By experiencing sake and izakaya during your trip, you’ll gain a deeper understanding of Japanese values and how relationships are built.
Be sure to experience Japan’s drinking culture when you visit.
