Gothic Lolita (Gothic & Lolita) is a style that originated in Japan, fusing the Gothic culture of medieval Europe (dark, decadent beauty) with Lolita fashion (girl-like cuteness).
It is characterized by elegant outfits featuring black as the base color and adorned with crosses, roses, and lace.

Colors and Motifs
- Base Color: Black is the foundation. White, deep red, blue, and other colors are combined as accents.
- Motifs: Decadent and mysterious designs such as crosses, roses, bats, butterflies, and Gothic architecture.

Style and Items
- Dresses & One-Pieces: Skirts are often knee-length and feature abundant frills and lace. Designs that cinch the waist with a corset are also a staple.
- Accessories: Headdresses, bonnets, cross necklaces, lace gloves, and platform boots add flair to the outfit.

Hair and Makeup
- Makeup: The classic look features a pale base, black or dark eyeshadow, and thick eyeliner to emphasize the eyes.
- Hairstyles: Long black hair (princess cut), vertical curls, and twin tails are popular choices.
Representative Brands and Shops
- ATELIER PIERROT : Offers a wide selection of corsets and classic black dresses.
- Moi-même-Moitié : A leading brand founded by designer Mana, featuring a color palette centered on black and blue.
- ATELIER BOZ : Known for military uniforms and jackets featuring beautiful silhouettes reminiscent of medieval European nobility.