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In Japan today, the adult entertainment business for foreign visitors to Japan is attracting a lot of attention.
The reason for this is often explained as “to aim at the inbound effect because the number of foreigners visiting Japan is increasing,” but what is the actual situation?
And are foreigners who come to Japan on vacation really interested in Japanese adult entertainment?

We have investigated these two questions in detail.
In addition, we will introduce what kind of features there are in the sex industry business for foreigners visiting Japan, and what are the key points to actually succeed in the sex industry business for foreigners visiting Japan.

Why is the sex industry business for foreigners visiting Japan attracting attention?

The first reason why the sex industry business for foreigners visiting Japan is attracting attention in Japan is simply “to increase profits for the store, girls and employees working there”.
However, when actually developing a sex industry business for foreigners visiting Japan, it is necessary to consider not only immediate profit but also future prospects and differentiation from other stores.

In this regard, what is important is “whether the number of foreigners visiting Japan is actually increasing” and “whether foreigners are really interested in Japanese sex industry”.
Therefore, we have tried to find out “why the number of foreigners visiting Japan is increasing” and “why foreigners are interested in Japanese adult entertainment”.

Is the number of foreigners visiting Japan actually increasing?

Is the number of foreign visitors to Japan actually increasing?
According to the Japan Tourism Agency of the Ministry of Land, Infrastructure, Transport and Tourism, the number of foreign visitors to Japan in 2023 will be 25.07 million.
By 2024, it is estimated that the total number of visitors from January to October has already exceeded 30 million.

To begin with, it was in 2003 that the government declared itself a “Tourism Nation” and launched the “Visit Japan Campaign” to increase the number of foreign tourists visiting Japan.
The number of foreign visitors to Japan in 2003 was 5.21 million, but 10 years later, in 2013, the number exceeded 10 million, and since then, the number has increased rapidly, topping 30 million in 2019.

Then, due to the outbreak of the new coronavirus, the number of foreign visitors to Japan declined sharply from 2020 to 2022.
However, by 2023, the number of inbound visitors will recover quickly, and by 2024, the number of inbound visitors will already be at the same level as before the outbreak of the new coronavirus.
This trend leads us to assume that the number of foreign visitors to Japan will further increase in the future.

What is the reason for the increase in the number of foreign visitors to Japan?

There is no doubt that the actual figures show that the number of foreign visitors to Japan is increasing.
However, this cannot simply be attributed to the “reaction to the cessation of the outbreak of the new coronavirus”.

Other reasons include the following
The yen’s depreciation
Relatively better security compared to other countries
Increasing number of foreigners interested in Japanese culture

The following is a detailed explanation of each of these points.

Impact of the Weakening of the Yen

As of 2024, the yen is trending toward depreciation.
Moreover, this depreciation of the yen is characterized by the level of what is called “historical depreciation of the yen.

With a weaker yen, foreigners can enjoy traveling to Japan at a lower cost.
It is no wonder that foreigners are willing to spend more money in Japan, not only for travel but also for food and entertainment during their stay in Japan.
This naturally leads to an increase in the number of foreigners who visit Japan to “play in the Japanese sex industry.

Relatively safer than other countries

Many foreigners who choose Japan as their travel destination cite “good public safety” as the reason.
For example, vending machines are a natural part of Japanese life, but foreigners are surprised to learn that it is impossible for something with that much money in it to be on the street and not be stolen.
Another feature of Japan’s high level of public safety is the fact that “women can walk alone at night” and “the possession of guns is prohibited.

In addition to the safety of Japan, the good manners and high level of service spirit of the Japanese people are also said to be reasons why foreigners want to travel to Japan.
治安のいい日本の街

More and more foreigners are interested in Japanese culture.

Japan has a unique culture that cannot be found in any other country.
Sceneries in Kyoto, for example, that are called “purely Japanese” cannot be found in other countries, and food culture, such as tempura and sukiyaki, are also of interest to foreigners.

Otaku culture, such as anime and video games, is also of interest to an increasing number of foreigners.
Otaku culture” is also close to Japan’s “adult culture” such as pornography and adult entertainment.
From this point of view, the number of foreigners who want to travel to Japan and experience various aspects of Japanese culture is expected to continue to increase in the future.
日本の文化に興味のある外国人男性

Why are foreigners interested in Japanese adult entertainment?

Even if the number of foreigners visiting Japan increases, if there are no foreigners who are interested in Japanese adult entertainment, the business of adult entertainment for foreigners visiting Japan will not be possible.
However, to the extent that the sex industry business for foreigners visiting Japan attracts attention, it can be said that there are many foreigners who are interested in Japanese sex industry.

The reasons are as follows.
Japanese women are very popular.
Popularity of Japanese porn is high in foreign countries.
Japanese sex industry offers many kinds of play which are not available in other countries.

Let us introduce the details one by one.

High popularity of Japanese women

It is a fact that Japanese women are so popular among foreigners that they can be said to be “admired” in a sense.
Foreign men who think, “I want to have sex with a Japanese woman at least once! There are many foreign men who think, “I want to have sex with a Japanese woman at least once!

The reasons for this are the characteristics that Japanese women have, such as a “demure atmosphere” and “kind and considerate.
Also, “fashionable and cute” and “attractive and protective” are also reasons given by many foreign men.

However, even if you come to Japan on vacation, it is not easy to actually have sex with a Japanese woman.
Therefore, many foreigners who visit Japan think that they would like to have sex with Japanese women at sex clubs where they can have sex with Japanese women for sure.
Ranking of Popular Women

日本人女性

Japanese porn is very popular overseas.

One of the reasons why foreigners are interested in Japanese women is that many foreign men like Japanese pornography.
Of course, Japan is not the only country that produces AV, or so-called pornographic videos.
However, pornographic videos made in foreign countries are often very simple, basically “just doing the real thing.

On the other hand, Japanese pornography is divided into various genres, and is characterized by the fact that it is very carefully crafted down to the smallest details.
Some are drama-style porn, some feature large numbers of people, some wear school uniforms, and some focus on crimes such as molestation, and there are many other types of porn that cannot be found anywhere else.
In this way, Japanese AV has developed as a “unique culture” that is rare in the world, and this is why it attracts worldwide attention.

This naturally leads to the popularity of Japanese AV actresses overseas, which in turn leads to the interest of foreigners who want to have sex with Japanese people.
In addition, many foreigners are aware of the fact that some Japanese AV actresses work in the sex industry through information on the Internet, which leads to interest in the Japanese sex industry.

Especially, some foreigners who are interested in pornography come to Japanese sex industry to try “molestation play”, “face shooting”, and “bukkake” which they have seen in Japanese pornography.
However, even if they want to try the play they saw in AV, not all stores allow it, so this is a difficult point in developing sex business for foreigners visiting Japan.

You can enjoy the play which is not available in other countries in Japanese sex industry.

In some countries overseas, there are what can be called sex stores, but the content of the play is “insertion and that’s it” in many stores.
In the first place, there are countries where the existence of brothels itself is not recognized, so it may be said that Japan itself, where the business of brothels is basically recognized, is a rare type of country in the world.

In addition, it is a nice point for foreign tourists that girls in Japanese brothels are willing to serve you and you can enjoy the rich and thick play contents.
The content of the play also varies from store to store, and there is a rich variety.
As long as you choose the right store, you can enjoy your favorite play as much as you like, which is a big attraction for foreign visitors to Japan.

What are the characteristics of the sex industry business for foreigners visiting Japan?

When the sex industry business for foreigners visiting Japan first appeared, it was characterized by relatively many “high-class sex stores”.
There are many wealthy foreigners visiting Japan, and they do not mind spending money to enjoy sex industry, and the reason is that there were only high-class sex clubs that had enough environment such as language problem and education of staff and girls so that foreigners visiting Japan could play in the first place.

However, as mentioned earlier, with the increase in the number of foreign visitors to Japan and the depreciation of the yen, it can no longer be said that it is only the wealthy who play in the sex industry in Japan.
Therefore, the number of brothels accepting foreign visitors to Japan is increasing, and it can be said that the base of the sex industry business for foreign visitors to Japan is expanding.

Therefore, the number of “foreigner-only brothels ” such as ours that accept only foreigners is increasing, which is the current trend in the Japanese adult entertainment industry.
As long as Japan’s inbound economy continues, it is highly likely that the number of sex stores for foreigners visiting Japan will increase.

In the sex industry business for foreign visitors to Japan, it is important for both users and operators to “take measures against the risk of trouble”.

It is not enough to start a sex business for foreigners visiting Japan in anticipation of the inbound economy.
It is not that customers will come if you open a business, and even if it is popular for a while, it will never last long unless you operate it with a proper view to the future.

Also, it is obvious that any Japanese sex store is not OK for foreign visitors to Japan.
If you do not choose the right store, you will not be able to have a satisfying sex life.

The key point is whether the shop has countermeasures against the risk of trouble.
The main measures are the following three.
Measures against language barriers
Measures against STDs
Measures to educate girls

Stores that have these three measures in place will be able to operate stably as “a store where you can play with peace of mind,” not just a temporary fad.
Also, foreigners visiting Japan can play at ease at these brothels, so please check them out.
外国人観光客とのトラブル

Measures against language barriers

Language barrier” is a big problem for brothels that accept foreign visitors to Japan.
Foreigners who visit a brothel must first be explained the rules of the brothel, and if there is a problem, it cannot be solved if you are not able to speak properly.

It is safer if the staff and girls have a certain level of language ability, or if the store has prepared a translation application or other measures.
It is also a good idea to have a price list in foreign languages and a website.

Measures against STDs

STDs are one of the points that customers worry about when playing in the sex industry.
In many cases, Japanese sex services are basically played without condoms, but this increases the risk of STD infection for both the girls and the customers.

In many cases, foreigners are highly aware of the importance of STD prevention, so they may voluntarily wear a condom.
In some cases, it may be an option to choose a brothel for foreigners visiting Japan that has a “condom use” rule in advance.

Measures to educate girls

It is also important for a brothel for foreign visitors to Japan that the girls are well educated.
In some cases, foreign visitors to Japan come from countries whose culture is completely different from that of Japan.
In order to satisfy such customers, it is important for the girls to play for them.

If the girls are properly trained as a brothel, the satisfaction of the play will be higher.
Also, if the girls are well trained, they can play with peace of mind because they are well prepared for any trouble that may occur.
女性への教育

Conclusion

The number of foreign visitors to Japan is increasing and the inbound economy is expected to grow, which is the same in the sex industry.
Therefore, it is thought that the sex industry business in Japan for foreigners visiting Japan will spread more and more in the future.

However, it is not easy to start and continue a successful sex industry business for foreigners visiting Japan.
Also, as the number of various stores increases, it will be difficult for foreigners to choose which store to choose.
Learning the key points of operation and store selection will increase the number of sex stores for foreigners visiting Japan, which is good for both the stores and the customers.